RSA Optimization Series:第4部分–使RSA创建、优化和管理变得简单的PPC工具

2022年6月7日 Brad 广告, 全体的

过去几个月,我们一直在努力为您提供工具,以有效管理从ETA到RSA的过渡及其日常管理。在此期间,我们对ETA和RSA进行了大量分析,您可以在整个RSA系列中看到:第1部分–RSA与ETA[…]

如何使用负面关键词操控谷歌广告机

2022年5月17日 Brad 全体的, PPC管理

PPC最关键的任务之一是负面关键字管理。在过去的3-5年里,管理负面关键词的重要性和复杂性都增加了,甚至超过了任何其他PPC管理策略。这有几个原因。更松散的匹配类型,通过[…]更改为精确匹配和短语匹配

RSA Optimization Series: Part 3 – Everything You Need to Know About Ad Strength

April 5, 2022 Brad 广告, 全体的, 谷歌广告洞察

In our continuing series on RSAs, we will take an in-depth look at the RSA ad strength.  In this post, we will cover: How many headlines you need to achieve an ad strength score of ‘Excellent’. How pinning affects your ad strength. How ad strength correlates with impressions, CTR and conversion rate. What is Ad […]

RSA Optimization Series: Part 2 – Learn to Create and Test RSAs in Google Ads

February 23, 2022 Brad Ad测试, 广告, 全体的, 谷歌广告洞察

Responsive Search Ads (RSAs) will be the default ad type in Google Ads starting later this year. In our last post, we looked at a data comparison of RSAs vs ETAs. In today’s post, we will examine how to create and test RSAs. The options to create and test RSAs can quickly become confusing with […]

RSA Optimization Series: Part 1 – RSAs vs ETAs

February 8, 2022 Brad 广告, 全体的, PPC管理

In a few months, you will no longer be able to create Expanded Text Ads (ETAs) as Responsive Search Ads (RSAs) will become the default ad type. In getting ready for this transition, we are comparing ETAs and RSAs to better prepare for the upcoming changes. This comparison will let you see how the performance […]

How to Create Proper Keyword Themed Ad Groups for Google Ads Accounts

January 18, 2022 Brad 全体的, 关键词, PPC管理

As Responsive Search Ads become more popular, we’ve seen a decline in properly structured ad groups. With Google’s promise of putting the correct ad assets together based upon the search query, creating well-themed ad groups has started to decline. However, even with RSAs, a single ad cannot describe everything. You still need well-themed ad groups […]

Finding Competitive & Data Insights using the Auction Insights Report

November 9, 2021 Brad 全体的, 谷歌广告洞察, PPC管理

The Auction Insights Report found within Google Ads can tell you a lot about your competition. You can see your primary competitors across your account or by campaign and then use that data to do a full ad analysis for your messaging and ad testing. Trending this data weekly can help see if your competitor’s […]

Get Your Free Google Ads Audit

October 15, 2021 Brad 谷歌广告洞察, PPC管理

We have launched a free audit tool that you can use to understand your account and its opportunities. With the report, you can easily: Understand how well your account is performing Find new optimization opportunities Receive instant reports that can be shared with your team or clients Download the audit to include in new client […]

Understanding & Analyzing Google Ads Extension Data

September 28, 2021 Brad 全体的, PPC管理

Google has several ad extensions views, and they are not intuitive as to how to use each one. In this video, we’re going to show you how to use the views for managing, analyzing, and testing your extensions. We’ll walk through: Overview of extension views Determine if you’re missing extensions Find out if Google is […]

Understanding & Optimizing Google Location Targeting Settings

September 1, 2021 Brad 全体的, PPC管理

Google Ads location targeting settings are not quite always as straightforward as they seem. If you choose to have your ads showing in the US, why do you see people from Germany, France, and Japan clicking on your ads? If you are only targeting Chicago, why do you have clicks from San Francisco? Beyond the […]